77: BizCast: How to Grow & Monetize Your Podcast


Today we spread the podcasting love and play an episode from a podcast entitled Podcasting Mastery (yep, we cross-promote!). We know many of our listeners are budding podcasters, so guys, this one’s for you!


Imagine having the time and money to follow your passion and live life on your own terms – well, that’s what Podcasting Mastery is all about. Hosted by podcast veteran James Martell and digital marketing strategist Kimberly Juchnowski, the podcast helps its followers find ways to create a passive income, so they can spend less time doing business and more time doing the things they truly love.


“If you have a brand, you have a blog, anything that you are an expert on, you start a podcast and your numbers are going to instantly grow, no matter what,” Allison has migrated from the world of documentary and videos to podcasting, with amazing results. She believes you can definitely make your passion profitable.


Allison reveals how to let go of the negative self talk that keeps you doubting and stops you from doing what you love, so that you can be free to pursue your passion. Find out the rituals Suzy and Allison go through before a podcast (you don’t have to be as prepared as you may think!), and the mistakes (or learning experiences, as Allison likes to call them) they overcame. Plus, find out how Allison did at the Podcast Mastery Ten Question challenge!


Whether you’re a budding entrepreneur dipping your toe into podcasting waters, or are just curious how we started the FoodHealsPodcast, you’re going to love this episode!  


Thank you Podcasting Mastery for allowing us to replay this interview!


Allison’s FOUR Top Tips for a Successful Podcast

  • Advertising

Advertise your podcast on other podcasts, listeners are hungry for more of what they already love! Instead of looking for sponsors, Allison used Midroll, which acts as the middle man between the podcaster and the advertiser, to advertise the Food Heals Podcast on other shows.

  • Incentives

The Food Heals Podcast offered listeners a chance to win a Swag Bag of amazing health products (obtained for free from sponsors for free advertising) in exchange for a great review. Every podcaster needs to have a strategy to get new subscribers and new reviews. The Swag Bag campaign was hugely successful.

  • Sponsors

Get sponsors before you launch; it creates an instant sense of an established podcast. Allison reached out to companies with values she believed in and offered them free advertising. Now, companies reach out to the Food Heals Podcast — Allison hasn’t had to go out and find an advertiser since the podcast was launched.

  • Community

This is a hugely important part of successful podcasting. Groups like ShePodcasts and Podcasters Paradise offer podcasters a chance to trade reviews, ask questions, and get support and encouragement from peers.



Our Favorite Moments:

@1:57 Did we take the world by storm?

@17:28 We love to talk!

@21:50 How do James and Kimberly prepare for a podcast?

@26:58 People would think it was odd if you were just talking to yourself.

@29:30 The MOST effective advertising technique.

@35:58 Podcasting is what YouTube was ten years ago.

@40:43 The one tool Allison could not live without.


Listen NOW on iTunes!



(Click to tweet)

Tweet: Follow your passion and live life on your own terms @SecretBeachHut @FoodHealsNation http://bit.ly/PodcastingMastery

Tweet: FOCUS: Finish One Course Until Success @SecretBeachHut #FoodHealsPodcast http://bit.ly/PodcastingMastery

Tweet: Just don’t give up, it’s only going to get bigger & better @SecretBeachHut @FoodHealsNation http://foodhealsnation.com/77


This episode is sponsored by:

Conscious Eating 101, the e-course that empowers you to express love with every bite!  Brought to you by Magda Freedom Rod, one of our favorite guests, Conscious eating helps you balance weight effortlessly and enjoy overall improved health. Self care has been scientifically proven to increase happiness!  Caring for yourself as outlined in this program will bring you more health and happiness! Fan of Magda’s and CEO of Thrive market, Gunnar Lovelace says, “Magda is super creative in cooking and food preparation. She masterfully combines the healthiest of ingredients into super delicious meals and desserts. Not only is her food amazing, her personal energy is refreshing and she brings great gusto, professionalism and heart to the process”  The course includes 15 lessons to help you transform your food choices into ones that support your health as well as the health of animals and the world at large. When purchased, you’ll receive  new lessons weekly, and have access to them for a full year:  GMO’s and Why Organic Matters, Conscious Label Reading, Sugar and Dairy Alternatives, Essential Plant Based Nutrition, Equipping the Kitchen, Soaking & Sprouting, Healthy Desserts, all those lessons and more.  Go to www.foodhealsnation.com/101 to get all 15 powerful lessons and the reduced rate of $297.  Magda has lowered the price for a limited time and the first 25 people to sign up are going to get a free membership to Thrive market!


Links from show:

Podcast Mastery Facebook

Podcast Mastery Twitter

Podcast Mastery Website

Midroll Podcast Advertising Network


Podcasters Paradise



Follow the Food Heals Podcast on Twitter

Follow the Food Heals Podcast on Instagram

Like the Food Heals Podcast on Facebook

Subscribe to the Food Heals Podcast on iTunes



About Us:

Being hailed as “Sex and the City for Food,” The Food Heals Podcast brings together experts in the field of nutrition, health and healing to teach you the best-kept natural secrets to being a hotter, healthier, happier YOU!

The Food Heals Podcast is hosted by Allison Melody and Suzy Hardy – two self-proclaimed natural chicks who will rock your world and change your beliefs about health! This sexy, savvy duo provides eco-friendly advice on a variety of issues including the healing power of nutrition, living authentically, turning your passion into your career, choosing the best natural health and beauty products, the benefits of a plant-based diet and so much more!

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