45: Gunnar Lovelace, co-CEO of Thrive Market on affordable healthy food


“I am inspired to make healthy living affordable for everyone. This is important to us all as individuals and is also great for our economy and the earth!” – Gunnar Lovelace

Today’s guest is a kindred spirit without a doubt.  Suzy and I have just become members of Thrive Market and are already raving fans, so we knew we had to try and get the CEO on the show. We are thrilled to have Gunnar Lovelace as today’s guest! He has health at the forefront of his business model, and we were blown away with the things that Thrive Market actually provides for their workers, in order to promote a healthy lifestyle. Gunnar truly has built his business around his passion and his values. You are going to love listening to this show, and we enjoyed getting to know Gunnar better. We could have kept this conversation going all day!  Take a listen!


About Gunnar:

Gunnar Lovelace is a serial entrepreneur in nonprofits, technology, fashion and real estate. Most recently he is the founder and co-CEO of Thrive Market, an online wholesale buying club on a mission to make healthy living easy and affordable for every American family. Thrive Market currently offers the 4,000 most popular natural and organic products in the world at 25-50% off retail, shipped anywhere in the U.S. for free. For every paid member on the site, the company also sponsors a free membership for a low-income family. Previously he co-founded Love Heals – a conscious jewelry company that has funded the planting of over 1,500,000 trees and sponsored of over 50,000 malnourished children. Prior to Love Heals, Gunnar started two technology companies in Los Angeles in software education and natural language processing, both of which were sold. In addition to his for-profit companies, Gunnar has started two non-profits in education and environmental training.


Our Favorite Moments:

@6:25  – Taking out the hippie dippy

@10:00 – People value trust, not choices

@12:00 – We help families directly to get a membership

@13:30 – Traditional consumer packaged goods are heavily subsidized

@15:17 – A Whole Foods competitor?

@16:28 – We bring in new customers by making organic affordable

@18:06 – Entrepreneurship is trial and error

@20:00 – Micro-managing people has been a challenge in business

@26:00 – Taking Probiotics intensively at the first sight of a cold can keep you healthy

@35:30 – Vote with your dollars everyday


Listen NOW on iTunes!



(Click to tweet)

Tweet: Do what you love! @ThriveMarket #FoodHealsPodcast @FoodHealsNation #Healthy #Vegan #Organic #NonGMO #Thrive http://ctt.ec/Kb681+

Tweet: #ThriveMarket Goal-Saving $$ on healthy food & making the world a better place #FoodHealsPodcast #Healthy http://bit.ly/GunnarThriveMarket

Tweet: Taking #probiotics intensively at the first sign of #cold symptoms will keep you #healthy. #FoodHealsPodcast http://ctt.ec/34h9L+

Tweet: Everyday you can vote with your dollars. Support #local #organic, #non-GMO, #healthy food. @FoodHealsNation http://bit.ly/GunnarThriveMarket


This episode is sponsored by:

StrideHealth – Presenting healthcare for the independent business owner!  This is a concierge service that specializes in giving entrepreneurs and business owners coverage they can use and afford.  Everything you need for health coverage and healthcare at your finger tips. You must pick a plan for healthcare by Nov 1st, so let Stride Health help you.  You can even search for your alternative medicine specialists within the network! Get your own personal free health concierge by going to www.stridehealth.com/foodheals.


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About Us:

Being hailed as “Sex and the City for Food,” The Food Heals Podcast brings together experts in the field of nutrition, health and healing to teach you the best-kept natural secrets to being a hotter, healthier, happier YOU!

The Food Heals Podcast is hosted by Allison Melody and Suzy Hardy – two self-proclaimed natural chicks who will rock your world and change your beliefs about health! This sexy, savvy duo provides eco-friendly advice on a variety of issues including the healing power of nutrition, living authentically, turning your passion into your career, choosing the best natural health and beauty products, the benefits of a plant-based diet and so much more!

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